Archive | Announcements RSS feed for this section


11 Dec

“There is no use trying,” said Alice, “One can’t believe impossible things.”  “I dare say you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half an hour a day. Why sometimes I’ve believed as many as six impossible things before breakfast.”

— Lewis Carroll


Mystic Journey Bookstore and Always Alice join together to promote LOVE LAND – Friday, May 20th at 7pm

14 May

An evening of laughs, light and tons of high vibrational loving thought.


Friday, May 20th

7:00 p.m.

Mystic Journey Bookstore
1319 Abbot Kinney Boulevard
Venice, CA 90291
(310) 399-7070


Love Land Moves into the City of Angels at the Bodhi Tree Bookstore

25 Apr
contact: Melanie Lutz



For Immediate Release

Los Angeles, CA, April 25, 2011:  Always Alice ( a leading inspirational media company announced  today  the kick off of the “Love Land  tour” at the Bodhi Tree Bookstore in West Hollywood, CA. Wednesday, April 27th at 7:30 pm  to support the upcoming release of Melanie Lutz presents Love Land.

“It is time for an out and out full on knuckle brawling Love movement. A reminder that to any problem perceived or otherwise Love always remains the answer.  We all want to experience more joy in our lives. It is time to wake up.” says writer and Love visionary Melanie Lutz “Love Land offers the space to open your heart, to get inspiration and remains a space to return to when you need a pure jolt of loving thought. It is the first link in the practical educational chain of love. On the planet today with the instant visibility of our actions, the proliferation of technology and the advancement of weaponry to destroy it is clear there is one path through, remembering the truth about what Love is and what it means.”

Three years ago when Melanie made a commitment to Love Everyone she had no idea what it would take. ”Loving everyone was one of the biggest challenges I’ve ever undertaken. Letting my heart hear the truth in every situation was near impossible at first. Mother Theresa and Martin Luther King Jr. took the Buddhist principles and made it a way of being, and in my own way. I thought so could I. Love Land represents the tools, tricks, and inspiration required to sustain that effort.”

Readers like Enrietta Lee are grateful … “This is a loving jolt to the system, Melanie Lutz’s beautiful words leave you feeling happy from the inside out with a song in your heart and a complete desire to create a new loving joy filled experience with life.”

Each chapter of Love Land is broken into four parts;  a topic to open your heart and mind, a “For Your Consideration” thought changing insight, followed by an awakening jolt of electricity in the form of a prayer, and ends with “Loving thoughts to remember” and not to leave you hanging – the book also includes a 40 day. All Love. process.

In talking about Love Land Melanie says “I wanted to get past the barrier of the possessory “I Love you.” I wanted to expand the conversation of Love free from the confines of societal conditioning and move Love into the land of the heart waking up the slumbering giants of this country to take any loving action necessary to affect social change. Love enough to transform present circumstances, getting beyond our fear into a practice of Love.”

For additional information and  to get involved with the Love movement in your community please check out Visit the Melanie Lutz presents Love Land website at

Always Alice

Always Alice is a production company dedicated to creating inspiring and uplifting media filled with passion and purpose for global audiences. Always Alice embraces remembering and recovering what unites us, and celebrates our evolution into the future: A future rich in possibilities, where art meets commerce and courage in story telling flourishes. Always Alice was founded in 2007 by screenwriter Melanie Lutz with a commitment to the creative expression of the authentic self in all its forms.

Bodhi Tree Bookstore

The Bodhi Tree Bookstore was founded in 1970 by Phil and Elsa Thompson and Stan and Fran Madson, to provide a worldwide community of consummate book readers with a radiant home to buy, learn, share and expand. The Bodhi Tree’s comprehensive selection, extraordinary service, and a warm, friendly environment are Hallmarks of its 40 years of serving its devoted customers.


10 Jan

A few years ago I started a journey. A journey to discover who I was and how I wanted to live in an ever evolving media universe. This journey started quietly, almost whispering beyond the reaches of my being. Then began to beat louder and louder. I had no choice but to follow its sounds.

As I encouraged this as yet unknown, but somehow familiar beat, something ignited. Ideas and images began to form. Seeds emerged and were planted. I let it all unfold. I didn’t jump. I didn’t rush the harvest. I waited. I allowed. I saw something emerging. Something beautiful.

We hope your purchases and your experience with the media of Always Alice launches you into your next adventure, that something illuminates, that your soul thrills in recognition reminding you of the truth of your being and that your life sparks with joy and warmth making you feel happy inside as you interact with our work.

Thank you for your interest in Always Alice.

You definitely find what you are looking for.

With Love,

Mel Lutz

chairman & founder


%d bloggers like this: