Mystic Journey Bookstore and Always Alice join together to promote LOVE LAND – Friday, May 20th at 7pm

An evening of laughs, light and tons of high vibrational loving thought.


Friday, May 20th

7:00 p.m.

Mystic Journey Bookstore
1319 Abbot Kinney Boulevard
Venice, CA 90291
(310) 399-7070


Love Land Moves into the City of Angels at the Bodhi Tree Bookstore

contact: Melanie Lutz



For Immediate Release

Los Angeles, CA, April 25, 2011:  Always Alice ( a leading inspirational media company announced  today  the kick off of the “Love Land  tour” at the Bodhi Tree Bookstore in West Hollywood, CA. Wednesday, April 27th at 7:30 pm  to support the upcoming release of Melanie Lutz presents Love Land.

“It is time for an out and out full on knuckle brawling Love movement. A reminder that to any problem perceived or otherwise Love always remains the answer.  We all want to experience more joy in our lives. It is time to wake up.” says writer and Love visionary Melanie Lutz “Love Land offers the space to open your heart, to get inspiration and remains a space to return to when you need a pure jolt of loving thought. It is the first link in the practical educational chain of love. On the planet today with the instant visibility of our actions, the proliferation of technology and the advancement of weaponry to destroy it is clear there is one path through, remembering the truth about what Love is and what it means.”

Three years ago when Melanie made a commitment to Love Everyone she had no idea what it would take. ”Loving everyone was one of the biggest challenges I’ve ever undertaken. Letting my heart hear the truth in every situation was near impossible at first. Mother Theresa and Martin Luther King Jr. took the Buddhist principles and made it a way of being, and in my own way. I thought so could I. Love Land represents the tools, tricks, and inspiration required to sustain that effort.”

Readers like Enrietta Lee are grateful … “This is a loving jolt to the system, Melanie Lutz’s beautiful words leave you feeling happy from the inside out with a song in your heart and a complete desire to create a new loving joy filled experience with life.”

Each chapter of Love Land is broken into four parts;  a topic to open your heart and mind, a “For Your Consideration” thought changing insight, followed by an awakening jolt of electricity in the form of a prayer, and ends with “Loving thoughts to remember” and not to leave you hanging – the book also includes a 40 day. All Love. process.

In talking about Love Land Melanie says “I wanted to get past the barrier of the possessory “I Love you.” I wanted to expand the conversation of Love free from the confines of societal conditioning and move Love into the land of the heart waking up the slumbering giants of this country to take any loving action necessary to affect social change. Love enough to transform present circumstances, getting beyond our fear into a practice of Love.”

For additional information and  to get involved with the Love movement in your community please check out Visit the Melanie Lutz presents Love Land website at

Always Alice

Always Alice is a production company dedicated to creating inspiring and uplifting media filled with passion and purpose for global audiences. Always Alice embraces remembering and recovering what unites us, and celebrates our evolution into the future: A future rich in possibilities, where art meets commerce and courage in story telling flourishes. Always Alice was founded in 2007 by screenwriter Melanie Lutz with a commitment to the creative expression of the authentic self in all its forms.

Bodhi Tree Bookstore

The Bodhi Tree Bookstore was founded in 1970 by Phil and Elsa Thompson and Stan and Fran Madson, to provide a worldwide community of consummate book readers with a radiant home to buy, learn, share and expand. The Bodhi Tree’s comprehensive selection, extraordinary service, and a warm, friendly environment are Hallmarks of its 40 years of serving its devoted customers.


A few years ago I began a practice of co-creating with love that felt like a returning home. I aligned all of my work with loving thought to share the experience of what stories look like when our POV is healed and whole and full of love. 

Early on in my process of this declaration of an “All Systems Love” approach to the creative process, I was blessed with an immediate and direct ‘call for love’ to work with an amazingly talented group of artists was a revelation, a complete expansion of possibilities and a wonderful way of mapping the worlds we inhabit as artists in a cosmology of loving creative production systems.

What would entertainment be like if our stories reflected a love of peace > our love of guns? What would our stories be like if love was the primary driver? How would everything shift?

Writing, production and post-production aligned in love is a revelation, co-creating with an all systems love mindset an organizing principle in the complicated worlds, environments and people-ology of production is Always Alice’s bread and butter. We love dropping into the rabbit hole with tremendous love and satiating our curiosity, actively being a warrior of peace, loving all encountered and remembering we are powerful beyond measure.

Shifting to love as work process has been like a grand adaptation, where irrespective of the form of production, the essential energetic mystical universal expression unerringly came through.

We produce and co-create in an ever evolving media universe, we embrace change and new technologies and new offerings and the essential movement and circulation and embodiment of the richest tradition we have as human beings, the ability to project our stories.

While this journey started quietly, almost whispering beyond the reaches of my being, there has been deep power in the silence, an electricity of grace in entertainment.

We invite you to join us in our loving practice, to return to the familiar beats of love, to ignite something wonderful, to bring ideas and images and connection into being, to become an All Systems Love player with us as we collaborate with our earth mother to co-create beauty and grace and abundance through our collective hearts.  

We hope the media of Always Alice launches you into your next grand adventure, that something illuminates, that your soul thrills in recognition of the great light in all things. 

Thank you for your interest in Always Alice to learn more see our about page

You definitely find what you are looking for. 

Work with us, reach out with ideas, and become a part of our all systems love operation.

May your work continue to flourish, may your lives be full of joy and may you always experience the deeply satisfying experience of peace with all of your media projections. 

Love, Mel


Melanie Lutz

chairman & founder